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Vodka is a paradoxical spirit. It leads spirit sales in America in terms of volume, and has done so for the last 40 years. Yet it holds none of the cultural cachet of whiskey or tequila. Browse liquor store shelves and you’ll discover more flavored iterations than all other spirits categories combined. But when it comes to judging quality, we instead base our opinions of a bottle on its lack of flavor.

Not to be all "corporations have sullied Pride by monetizing a movement," but... corporations have sullied Pride by monetizing a movement. And that's a gross thing to do, considering that it means profiting off a group of people whose civil rights are still being toyed with and stripped away, depending on who's in office. This June, with rainbows and pastels popping up every which way to Sunday, it's good to know where your money is going and who is using it for a cause that actually helps the queer community.

June is Pride Month, and Crystal Head Vodka is doing their part to support the LGBTQI+ community with the help of a limited edition bottle.

According to a press release from Crystal Head Vodka, 2021 is the last time collectors can get their hands on one of these rainbow skulls and if that isn’t incentive enough to snag one of these bottles, perhaps the fact that they have partnered with groups such as Stonewall Sports Program, The Test Positive Awareness Network, and Kaleidoscope Trust will help convince you.

Alcohol sales are a booming industry in the States, so it's no surprise that more and more celebrities want a cut of the action. As stars rake in millions of dollars via booze brands -- like Bethenny Frankel and her Skinnygirl cocktails line or Dan Aykroyd with his Crystal Head vodka brand -- a variety of famous faces have launched lines of their own. For many, it's proving to be a hugely profitable enterprise -- much more than most other side gigs. 

For your chance of winning a 1.75L magnum of Crystal Head Vodka, please enter your details below. Entries close at 23:59 on 6th June and you're playing across the Gaydio network. Terms & conditions apply. Good Luck.

Pride Month is an opportunity for you to live your life unapologetically.

Even if you don’t fall under the LGBTQ+ umbrella, that doesn’t mean you can’t show your support as an ally, parading around and spreading awareness in various ways. 

Multi-award-winning Crystal Head Vodka, known for its signature skull bottle,  has brought back its limited-edition PRIDE bottle in the 750 mL size as well as introduced at new larger 1.75 L size.  

Crystal Head Vodka’s PRIDE bottles are created using a one-of-a-kind proprietary decoration process unique to the brand.  A true collector’s item, 2021 is the last year to purchase this PRIDE bottle design.