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Over the past 10 years, Radius has built a strong reputation for intuitive, qualitative trend research focused on the drinks industry. This report brings you hand-picked content from the last quarter — covering key product launches, category trends and innovations. For the summer quarter, Crystal Head Vodka Pride limited edition was featured as a new product in celebration of Pride.

Day Aykroyd joins Dan Dunn's "What We're Drinking" podcast to drink some Crystal Head Vodka. Oh, and talk vodka... and Belushi... and Trading Places... and Donald Trump... and mythology... and on and on. You don't wanna miss this!

Have you heard? The Kentucky Derby is ON. And yes, there will be cocktails. The mint julep has been the traditional drink of the Kentucky Derby for about a century, but vodka is more our jam. There’s no shame in saying “neigh” to the standard libation on race day. After all, we are vodka for the creative spirit. It's kind of our mantra to break out of the norm. In fact, these drink recipes are just as worthy of getting the party started at home while you cheer on your favorite horse in a floppy hat from the couch.

Crystal Head vodka has looks and brains, so to speak. The ultra-premium, additive-free vodka was launched  in 2007 by actor/entrepreneur Dan Aykroyd and quickly became a success story – largely thanks to the incredibly cool skull bottle. What's inside this unmarked beauty? Read on.

No? Well that will change once you experience the nature of Crystal Head Aurora. Created by two powerhouse creatives – Oscar nominated Dan Aykroyd and globally-renowned artist John Alexander – there should be no surprise that the brand has produced another top-shelf spirit. Other than a love for vodka, Aykroyd and Alexander created Crystal Head Vodka to symbolize life, power and enlightenment through its ingredients and captivating bottle construct that mimics an Aurora Borealis.

This year, many of Vancouver’s most anticipated annual events have been put on hold or called off due to the COVID-19 pandemic. One celebration that is being reimagined rather than cancelled is none other than Vancouver Pride. For the first time ever, the Vancouver Pride Society  has gone vitrual, and you can join in! If you’re hosting a small get-together with your friends, there are plenty of options for Pride-inspired drinks available, including the Crystal Head Vodka Pride bottle.

Summer 2020 is now well underway, and The Hype Magazine, has rounded up 20 fun cocktail recipes for your mixing pleasure! Check out the full list for stay-cation cocktail ideas for every summer occasion.