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Pride organizers, media experts, and LGBTQ+ groups are encouraging companies to push back on such pressure and also highlighting the many benefits of doing so.

Following the June 2020 release of the brand's rainbow-colored bottle made in honor of Pride month, Crystal Head has launched a limited edition "Paint Your Pride" bottling.

 Dan Aykroyd gets to speak at length about Crystal Head and especially the new Pride bottle and the Kaleidoscope Trust partnership.

Click to listen now.

As we move into June, the month of Pride, we are excited to introduce the limited edition ‘Paint Your Pride’ bottle from Crystal Head Vodka. With a strong focus on inclusivity within the LGBTQIA+ community, the design of this special edition bottle represents a wide range of colours. Crystal Head Vodka has partnered with Kaleidoscope Trust, a leading LGBTQIA+ charity in the UK, and will donate a percentage of all sales to support their important work.

This limited edition Paint Your Pride features 750 millilitres of vodka made from Canadian corn. Crystal Head Vodka partners all year long with organizations like Human Rights Campaign, Memphis' Mid-South Pride and the Test Positive Awareness Network (TPAN).

Dan Aykroyd, yes, that Dan Aykroyd, isn’t just a Ghostbuster, he’s also kind of a big deal in the booze world.

The Paint Your Pride bottle displays a colourful, paint-splattered design launched exclusively online and in stores with Harvey Nichols on 23 May. This bottle will be rolled out across the UK through distributor Cask Liquid Marketing starting 1 June.

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